Brian Lutz wrote:
By any chance, would these products be related to the Jerseymaid milk that is sold at Target stores??
Vons phased out the Jerseymaid name in favor of Lucerne about 5-6 years ago but Safeway has been using their Lucerne Foods division to reuse some of its historic brands to sell to third parties. For example, I've seen Crown Colony OJ at the 99 Cents Only store that looks exactly like the OJ they sell at Vons. If you look at the milk and the name is Lucerne Foods or has an address in Pleasanton (PO Box 99--how sad is it that I know that?) then that's the case.
I would have to look to see when Vons bought out Kroger's interest in Jerseymaid, but I'm guessing it wasn't long after Market Basket pulled out of Socal in 1982.
My Target sells Swiss Dairy (an independent dairy) and Market Pantry, a Target brand.
Sure enough, I went over and took a look, and the Jerseymaid products do in fact show as being distributed by Lucerne Foods. I don't think the Target store sells any store-brand (Market Pantry) milk here, and since there's a Safeway dairy plant (as well as a soda bottling plant, industrial bakery and distribution center) just a few miles from here in Bellevue, I'd imagine that's probably the most convenient source they have for it.
I grabbed a photo of the Jerseymaid packaging being used. I don't know how this compares to the original packaging used in Vons stores though, but it seems reminiscent of some of the older Lucerne branding (I can't be certain of that though, since I don't shop at Safeway all that often these days.)
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- Seattle Area Malls, Retail History, and other random things.