Purity Stores (Northern California)

Overview

Established in the San Francisco area in 1929, this chain operated at least as far south as Fresno and as far north as Fort Bragg, although most of its stores were along the coast, many of them in small towns. The owners, the Niven family, liquidated the chain in 1972 and now operate a Nothern California winery. The Fort Bragg location was still operating as the last remaining Purity store, with original signage in place, as late as 2003.