Mayfair-1958 Color Film-California-Unknown Location

Uh...California.

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Jason B.
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Joined: 10 Aug 2006 02:43

Mayfair-1958 Color Film-California-Unknown Location

Post by Jason B. »

In 1958, a ten-minute educational film titled "Behind the Scenes at the Supermarket" focused on the behind-the-scenes operations at a Mayfair supermarket at an unspecified location that presumably was in California.
https://www.youtube.com/watch?v=QFoLVEtUYJ4
It possibly was in the San Diego area because the credits (at 0:14) refer to a San Diego schools person as educational consultant. However, the location could be anywhere, but probably was somewhere in California. Film Associates of California was the producer. A very good exterior shot is at 0:21 to 0:33. It depicts a pylon-style sign towering over the store (very 1950s). The store was located on the westerly side of a north-south commercial street (based on the angle of the morning shadows at 0:36). Arden Milk/dairy products are seen in the film. Was Arden Mayfair's private label dairy product brand? See: http://www.fundinguniverse.com/company- ... c-history/

Truck deliveries are depicted at the loading dock. A fruit/vegetable truck was not refrigerated, but instead apparently had wooden slat sidings for ventilation while driving. A second, upper level of the Mayfair supermarket was used for inventory storage. The meat and vegetable/fruit departments are profiled. A sign artist is shown at work around 7:30.
klkla
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Re: Mayfair-1958 Color Film-California-Unknown Location

Post by klkla »

It looks exactly like the store that was located on 30th street near University avenue but the morning shadow wouldn't make sense at that location because it was on the eastern side of the street (Unless it was actually shot in the late afternoon).

At 0:35 you see them walking into the store. The camera would be roughly where this google street view is if indeed it is that store:

https://www.google.com/maps/place/3967+ ... 117.129813
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