Purity Stores (California)

Established in the San Francisco area in 1929, this chain operated at least as far south as Fresno and as far north as Fort Bragg, although most of its stores were along the coast, many of them in small towns. The owners, the Niven family, liquidated the chain in 1972 and now operate a Nothern California winery. The Fort Bragg location was still operating as the last remaining Purity store, with original signage in place, as late as 2003.

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One thought on “Purity Stores (California)

  1. Chris

    May 7, 2019 at 7:35pm

    Purity also had stores in Fortuna and Eureka, so Eureka was the most northern store. The Purity in Fortuna is what is now Rays Food Place. Prior to being Rays it was Food Mart, but it was built as Purity. Eureka had two stores , one in Henderson center, that building which had a major remodel , is now Joanne’s Fabric. The store in downtown Eureka is currently Picky Picky Surplus on the corner of 6th and E street. It was built as a Purity, then became many other things afterward including Bonanza 88, Yellow Front and Factory To U. Seems like it was other things too, but it was built as Purity.

  2. Greg Brown

    September 2, 2019 at 11:21pm

    Did Purity sponsor some kind of televised home participation game show? I seem to remember something like that in the late 60s.

  3. James

    May 26, 2020 at 6:31pm

    Purity had a store in San Luis Obispo, CA. They also had a game where you received a horse race ticket for buying groceries. The results of the race were given just before 8pm on Saturday in a sort-of long commercial. My mother won some 50 cent pieces that she kept for over 60 years.

  4. Patsy A. Hudspeth

    July 15, 2020 at 11:24pm

    my father worked for Purity stores for many many years from being a stocker, assistant manager, produce manager, troubleshooter, you name it he did it. he works at the one in Eureka when they have their big earthquake it pretty much destroyed the store we survived it I was just a baby I don’t remember the earthquake itself that I remember my crib going from one side of the room to the other and I was saying weeee. He worked at Purity in Los Gatos California Porterville California just all over Purity stores I can’t say enough about how great they were!

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