Here's the entire mention:
Nation's Business, Aug. 1984 wrote:In still another commitment to growth, Safeway has built four experimental superstores--one near Tulsa, two near Dallas, one in the San Francisco Bay area--designed by the Doody Company of Columbus, Ohio, specialists in department store layouts. The hope is that these futuristic superstores will boost sales through innovative architecture and interior layout.
Built in a hub-and-spoke pattern, the stores are clearly departmentalized. "Each department carries its own decor," Magowan explains. "So if you are buying cosmetics you see nothing but cosmetics, and the entire department has a cosmetics decor. All the service departments are clustered in the store's center."
But he does not foresee the Doody-designed stores as dominating Safeway's future. "Because of their design and angles," he says, "the stores do not fit on the typical property we buy, which is rectangular. We have only so many sites where this type of store will fit. And you need the right demographics for such a large store."
