This interesting snippet from a 1968 Colonial Stores grand opening ad from Atlanta comes to me from Robby Delius. It’s particularly noteworthy because it makes such use of the “Big Star” motif that would ultimately be applied to all Colonial Stores by the mid-1970s.


Also from 1968 (and from the same source) is this grand opening ad for a Safeway store in Richmond. There’s nothing really remarkable about this one, I guess. It’s just, as the ad says, really ultra-modern. And the cartoon shoppers look so darned happy

More reader submissions to come.