Big Chain, Jewella Avenue at Lakeshore, Shreveport LA.

This store has intrigued me for years, ever since I first saw this photo in Shopping Centers: Design and Operation (1950, Baker and Funaro). Not only is it a beautiful building, but it’s part of a chain I know next to nothing about.

A quick scan of Google Maps suggests that the store is still standing, although I imagine it’s somewhat altered. I believe it may currently house a Goodwill store. There was also at least one more branch, apparently also still standing, at Youree and Albert.

And that’s the sum total of my knowledge of Big Chain stores in Shreveport.