Groceteria.com began its life as a freestanding website twenty years ago today, following the foreshadowing contained in blog post on another site four months earlier.

Originally, the site was more about specific chains and photos, and the location lists were limited to a few cities in California (where I lived at the time) and North Carolina (where I was born and raised and where I currently live). I added a message board early on and upgraded it significantly in 2007. The blog came in 2005. By 2009, I had moved the site into WordPress and also scrapped the “Did you bring bottles?” tagline, which referred to the question supermarket checkers used to ask when you bought soft drinks in the days of returnable bottle deposits.

Unfortunately for the site (but fortunately for me) I began a new career as an academic librarian in 2009, and the site languished to some extent as I got settled in my new position and eventually became a tenured faculty member who gets to work on things like this. Starting around 2014, I began to focus on the site again, but turned my attention more toward documenting locations in individual cities over time. This had been a feature since the beginning (San Francisco was the first) but it eventually became the primary focus for me. Earlier this year, the location list for Wilmington, Delaware marked the moment where every U.S. state and Canadian province was represented on the site.

Over the years, I’ve done a surprising amount of press based on the site, from neighborhood newspapers to major dailies, to NPR stations. I’ve been featured in both Progressive Grocer and Supermarket News. I’ve been cited in any number of academic articles, theses and dissertations, and National Register applications. In fact, I have far more citations based on this site than I probably ever will on anything I do in my actual academic career, which frankly amazes me.

For the record (and for those of you who want to see it in the Wayback Machine), the site didn’t have its own domain name in the beginning. That came a year later, and I was only able to obtain Groceteria.net. I scored Groceteria.com in 2003 when its previous owner abandoned it.

And I’ve met a lot of really interesting people, heard a lot of great stories, and had an amazing time over the past twenty years. Working on this site has taken me to cities and neighborhoods and libraries I might never have seen otherwise. In many ways, the site was also responsible for an entire new career for me as my work with digitized resources and websites made me realize that libraries were where I needed to spend my days, creating the very types of resources I’d been using.

Thanks for stopping by. It’s been fun. Stick around and I hope it will continue to be.

UPDATE: Things seem to be OK for now.

The message board is currently offline while I deal with some very problematic Chinese bots. No ETA on when it will be back online. Maybe tonight. Maybe not.

On 5 July 1999, this store at 647 Irving Street, which I mistakenly believed might have been the first Safeway in San Francisco, became the first bit of chain grocery history I featured on the web (albeit at a different website) thereby launching what would become Groceteria.com a few months later — and indirectly launching my career as a librarian as well.

Here’s the specific quote:

Last, how many people know (or care) that the humble store on Irving Street pictured above was most likely the first Safeway store in San Francisco, way back in 1927? Even better, how many people will believe me (or care) when I say that there used to be Piggly Wiggly stores here in the 1930s?

I’d ventured to the San Francisco Public Library a few weeks earlier to look at city directories and satisfy my curiosity about the history of Safeway stores in the city where I lived at the time, and my surprising and fascinating discoveries led me to do research on the locations of all chain grocers in San Francisco. I then started taking pictures, eventually started doing this research in other cities, and an obsession was born. Now in its twentieth year, the website — which didn’t go live until 8 November 1999, so I guess I get to celebrate another twentieth anniversary in a few months — documents cities in all fifty U.S. states and all ten Canadian provinces.

Incidentally, I also found myself working in libraries so much and accessing digitized materials that I eventually decided I wanted to make providing access to historical materials my life’s work as well, so ten years later I found myself with a master’s degree and a new career. The latter put the site on the back burner for a few years, but once I got tenure, I returned with a vengeance.

Anyway, thanks for hanging around so long!

Delaware very quietly became the last new state to be represented on the site sometime yesterday afternoon. I’d hoped to get to the point of having all 50 US states and all 10 Canadian provinces represented by at least one city profile by the site’s twentieth anniversary in July. It happened sooner than that, thanks to a bit of effort (not to mention some significant help from a contributor).

This is not by any means the end of updates. In fact, it just a beginning of sorts. There are a lot more cities to add; in many states, there are other cities I’m more concerned with than the one(s) currently on the site. I’m headed out on a major research trip next week that will help me fill in some big gaps. I’m also just about done with my photo indexing project, which means I’ll start posting a lot more photos and other material in addition to the city historical data (which has been the big focus the past few years) soon.

So thanks for stopping by. And stick around! I’ll try to come up with some other surprise for the big anniversary this summer, preferably one that’s more exciting than the fact that the site is now SSL-compliant.

As Groceteria.com moves into 2019, when the site celebrates its twentieth anniversary, I’m pondering (as always) the next steps toward what the site will be like in the future. Feedback is much appreciated.

So what is Groceteria.com?

As ever, this is a site about the history, geography, architecture, and business of American and Canadian chain grocers over the past one hundred years or so. The current focus is more on the geographic and “commercial archaeology” aspects of chain grocers, specifically unearthing historical location patterns and building histories. That is, of course, why the places section is the one that has really grown in the past few years; rooting out old locations (and sometimes photographing them) is the focus of my research and it’s the part I really enjoy the most. The site now covers every Canadian province and all but five American states, and I hope to complete all fifty states by my twentieth anniversary in July.

Presenting location histories is also the part that no one else is doing very intensively. Twenty years ago, there was not much on the web about chain grocery history. There’s a lot now, from photo sites to blogs to social media groups to very well-detailed (in most cases) Wikipedia entries.  I like to think this site helped start that trend, and it’s not about competition. So I want to do the part I like and am doing best, which is locations and photos. I’ve been really neglectful of the photos in recent years and I’m working on rectifying that, getting my personal collection into shape so that it can be shared more easily and logically. Until then, I do post a lot of photos via the site’s Twitter feed (I hate Instagram) so if you don’t follow that, you’re missing stuff.

The fact that there is so much great material on chain histories, photos, etc. is why I also plan to get better about providing links to these resources in a more systematic way. Right now, it’s pretty informal; I add links to pages when I think to do it and I tweet interesting sites I’ve found. I want to be better about adding them in more permanent ways.

I also hope to do more super-targeted blog posts like the ones I’ve done recently on the history of A&P and Kroger in Greensboro and maybe on interesting aspects of defunct chains, etc.

Finally, I plan to start adding more digitized versions of books and other archival material I have collected and to include links to other such material.

And what is it not?

Groceteria.com has never been (and most likely never will be) about independent and one-off grocers, rural stores, general stores, specialty stores, etc. It’s a site about urban chains. Period. I generally do not look at places with populations under about 10,000, and I primarily focus on cities or metros with more than 50,000 people.

I also do not attempt to be the definitive resource for chain company histories, particularly with respect to currently operating chains. Others are doing a better job of that than I ever could (particularly via crowd-sourced and wiki-based systems) and what I plan to do going forward is to create more pages, perhaps with some of my own information, and  link to external resources rather than try to write these histories myself.

Again, as always, this is not, no will it ever be, a site about current supermarket operations. While I’m interested in this topic, this is not the forum; there are other places that are much better suited to that and I’ve always tried to be very careful (some might say “heavy handed”, particularly where the message board is concerned) about making sure that the site stays focused on history. This will continue.

So how can you play along?

The message board is not nearly as active as it once was, despite the fact that traffic is up everywhere else on the site. I take a lot of responsibility for that; there was a period of years when I was paying very little attention to it and to the rest of the site. I imagine I also alienated some users with an overactive moderation style in the past. I stand by the reasons for that, though I regret some of my tactics. For a time, I considered shutting it down and just making the archived content available; it was not being used and I was spending a lot of time deleting spam registrations. I’ve got a handle on that now, so I’m keeping it active, even though I think it’s maybe a little anachronistic at this point. So post away!

I’ve also expanded the ability to comment on site pages. There was a technological reason for why I didn’t do that earlier, but now you can comment on blog post and on static pages. Please do!

For now, I plan to continue using flickr to host and generate photo albums. I’ve never really been a big participant in the social media component of flickr, but feel free to dive in there as well, if you like.

If you’d like to contribute location lists, photos, or other content, I’m all ears. Other readers, notably Andrew Turnbull, Wayne Henderson, and Andy San Juan have contributed material for which I am most grateful. Here’s my methodology for location research, if you’re interested.

I’m not planning to do anything with things like Facebook groups, etc., mainly because I don’t want content to be locked into a closed “members-only” ecosystem. Plus I think Facebook is a dying platform, but that’s beside the point…

And you can add your thoughts below! That would be great…